Small team. Big hearts.

The Informed Opinions team has many years of experience in recruiting participants to take part in market research studies. Our online respondent community includes people from all walks of life with varying experiences. We aim to ensure that as many people as possible within our community panel get to share their views in research, so that the industry we serve is as representative as possible of the general public as a whole. As a respondent we need you to get involved whole heartedly and share your thoughts, experiences and opinions.

We are members of, and accredited by, the Market Research Society, which regulates our industry and we fully support and adhere to their code of conduct.

Our research projects include face-to-face focus groups, online focus groups (via Zoom, Microsoft Teams etc), individual interview, paired/couple/family interviews, online forums and panels, telephone interviews and in person observations, such as accompanied shopping trips.